Dentist Marketing

Dentist Marketing or Dental Marketing is referred to Marketing Campaigns used to promote a Dental Practice. Some campaigns such as mail marketing or Print Campaigns have been used by many dentists but thriving practices today, are the ones that get a hold of online dental marketing.

A wide range of online marketing campaigns are used by dental marketing companies. Those include but are not limited to Website Search Engine Optimization for Google, Yahoo and Bing, Pay Per Click Advertisement on major search engines, Pay Per Click Advertisement on Facebook, Social Media Optimization and blog development and marketing

Dental SEO is referred to Search Engine Optimization techniques targeted to improve the position of Dental Practice in organic search engine results from major search engines including Google, Yahoo and Bing. A Dental SEO Expert should have a balanced combination of the technology understanding, search engine optimization knowledge and dental and dentistry industry experience. For a successful SEO, a dental website needs on-site and off-site effort. It means the website itself should be modified to have all the necessary elements from a search engine's point of view and also the website should have enough referrals from other important and relevant websites in the industry as well as major portals, directories, social bookmarking websites, social networks and a wide range of major backlink farms.

Two types of Pay Per Click (PPC) Advertisement Campaigns are more popular in dental industry and are used by some leading dental practices to attract more local patients:

1- PPC Campaigns for Search Engines:

Depending on the search engine, the sponsored ads are shown mostly on the top or the right side of the search results' page. When users search for a keyword or a term, the first reults they see are the sponsored results on top of the page and then the organic search results. For each click made by a searcher on sponsored results, the advertiser (in this case dental practice) pays some money to the search engines. This money highly varies from a keyword to keyword and from a search engine to search engine. Each click on the ad, is translated to one visit for the website of dental practice. A percentage of these visits turn to new patients for the practice. Similar to any other dental marketing campaign, dental PPC campaigns should be implemented by professionals with high level of experience in dental marketing.

2- PPC Campaigns for Facebook:

Ads on Facebook are shown in the boxes on the right side of the page. Facebook allows advertiser (Dental Practice) to be highly selective about the demography of the ad viewers. It means advertiser can select the viewers from specific age group, gender and interests. Both of Facebook and search engines give the advertiser the option to be selective on the geographic area of ad viewers. That makes it possible for practices to spend money only on local viewers that have higher probability of turning into new patients.

Dental Social Media Optimization is referred to activities that are targeted to increase the patients of a dental practice through increase of its visibility on different social media channels. A good SMO also results in better search engine ranking of a dental practice but SEO and SMO are different in meaning and application.

Examples of Social Media optimization for a dental practice include but are not limited to having an active Facebook page liked by patients and advertised to prospective patients, having an active blog and participation in answering the questions to improve the retention of the patients and to have a higher percentage of patients as returning patients, publishing updates about a dental practice in the form of RSS feeds.

In summary, dental SMO gives a dental practice more leverage through increase in engagement and participation of patients and prospective patients through utilization of social media features.

DDS Strategy is a dental marketing company specialized in Print and Online Marketing campaigns for Dental and Dentistry Industry headquartered in California, United States. DDS conducts all types of dental online marketing services including SEO, PPC and SMO campaigns. Strategy has helped many dental practices to achieve compelling results and grow their practice by smart utilization of dentist marketing campaigns.